I was retweeted by @Campbell93 on day 1!This week, I began my internship with United Way as a member of their Team NFL Player Promoter program. As a player promoter, I am helping the United Way recruit volunteer mentors, leaders, and tutors for students in the local community. The United Way has an overall goal to cut the high school dropout rate in half by 2018, and to do so; it's going to take help from everyone. In a partnership with the NFL, players from NFL teams across the country are helping United Way recruit volunteers in their local communities. As a part of this initiative, each NFL player who participates in the program is pledging to recruit at least 3,000 volunteers.
With this lofty goal, I have been tasked as a Player Promoter to help Arizona Cardinals Defensive End Calais Campbell recruit volunteers in the Phoenix area. Campbell has been very active in the Valley of the Sun and is a big advocate of improving education environment in the local community. By promoting Campbell's efforts in the community via social media and other marketing channels, I'm hoping to raise awareness on the importance of education and volunteering to improve the lives of students.
I'm going to be blogging about my experiences as a player promoter throughout my internship, so check back often for updates. This is going to be an awesome opportunity and I can't wait to see how many people I can help recruit!